November 30, 2021 / Papanastasiou Pantelis

Strategy in Digital Marketing

The Marketing Mix is a set of variables that can be controlled and used to influence consumer responses and represent the four fundamental pillars of any business strategy. However, this set of variables has since evolved, mainly due to technological changes over time. Moreover, it is essential to know that the balance of these elements contributes to a successful brand.

It is increasingly common to receive client inquiries regarding the significance of the Marketing Mix in the digital environment. Those clients who are actively selling a product online are often unfamiliar with the essential tasks of creating a sales and marketing strategy while still in the business plan phase. Similar to this, is it likely these clients have created a business plan without taking into account the new pillars of the marketing mix and how they are applied in digital strategy.

Contrary to what many people think, marketing is a science that goes far beyond the promotion of a product. It is, above all, the result of significant, high-level planning.